OUR MISSION

BRING INNOVATION AND MOTIVATION TO EVERY INDIVIDUAL THAT JOINS OUR SQD.

Welcome to sqd.

OUR VISION: To bring consumers the highest quality athletic wear for those with an active lifestyle. Through inspirational design, cutting edge technology and highest quality manufacturing we are enabling you and your squad to achieve its goals every day. Born from a want to see men and women live a healthier lifestyle, we want the whole Squad to be fit for life and look amazing doing it.

OUR DIFFERENCE: SQDAthletica encourages active lifestyle brand for real people. We aren't for posers and we don't discriminate. Whether a running a marathon, surfing the biggest breaks, climbing a mountain or just kicking back, we've got you covered with thoughtfully designed gear that speaks to who you are and where you're going.

OUR PRODUCT: SQDAthletica designs consciously and culturally crafted apparel for all. Built for purpose, using the most technical and functional fabrics available, our clothing moves with you no matter where your day takes you - from your morning run, to your daily commute. The best part? It's all designed right here in Australia. Our designs are crafted with both city and nature in mind, with a clear and simple aesthetic that supports you through whatever your day becomes. We are inspired by real people and draw heavily from our customers, ambassadors and local artists, to create highly technical, stylish and versatile apparel for the everyday Australian, who likes to keep active but enjoys kicking back and relaxing every now and then.

OUR TECHNOLOGY: Innovation and technology are at the forefront of SQDAthletica's design theory. Working with key international fabric houses and partners, such as Polygiene®, we use ethically sourced, technical and light-weight fabrics with all-way flex, moisture wicking capabilities and anti-odour treatments to ensure best quality function and fit.

OUR RESPONSIBILITY: Bringing the highest quality doesn't alleviate our environmental and social responsibility. Which is why we have aligned ourselves with the very best ethical manufacturing practices. Bringing together sustainable materials as well as making greener more conscious choices for an experience that has a positive impact on the planet and its people. Because the environment is important to us, we have done everything in our power to remove single use and virgin plastics from our supply chain everywhere possible as well as using compostable mailing bags and packaging. We continuously research and source environmentally friendly materials and recycle / upcycle anything that can be given a second chance at life because at SQD Athletica we believe this responsibility should lay not only with the consumer but with the companies making their favourite products.